Philips Creative Challenge

In 2009 Philips Research organizes for the first time the Philips Creative Challenge (PCC). This challenge is set up around the theme ‘hospitality’ to explore and showcase exceptional design ideas. Five Industrial Design faculties are invited to join the PCC and delegate two student teams to showcase their work at a dedicated exhibition during the Innovate! event. The PCC offers the opportunity for design education and industry to share and discuss their views on relevant themes within the field of Industrial Design.

The 2009 Creative Challenge explores the theme ‘hospitality’ from a ‘wellbeing’ perspective. Hospitality is the art of treating guests: hosts looking after the well-being of guests. Hospitality settings vary from a hotel to a railway company to a correctional facility. In some of such settings an institute can serve as a host. In others individual people take on the role as a host, for example, when inviting guests over to his or her home. Philips Research sees great opportunity in going into uncharted and valuable application areas in the hospitality context. The participants are encouraged to choose a specific context and target group within the hospitality theme and to explore its unique challenges and opportunities from a wellbeing perspective. This exploration should lead to an innovative design proposal that is accompanied by a lucid design rationale. Working prototypes are greatly appreciated and the participants are encouraged to confront their users with their designs.

Monday June 8, 2009

High Tech Campus

Lecture Hall HTC 34